Simone Ashley, Arón Piper and Fernando Lindez star in LOEWE’s new summer escape story
To celebrate the relaunch of LOEWE Paula’s Ibiza Eau De Toilette, a new film titled ‘Summer Daze’ accompanies the men and women fragrance’s 2021 campaign.
With creative direction by Jonathan Anderson, and film direction by Manson, the film is a paean to freedom, youth and beauty; a dreamy vignette that revolves around three young friends on a rapturous summertime adventure, escaping daily life to find sanctuary by the sea.
The group of friends is played by three of the most exciting up-and-coming performance talents and faces of this moment: Simone Ashley, Arón Piper and Fernando Lindez.
Simone Ashley, the British actress renowned for her role as Olivia in Netflix’s worldwide hit Sex Education, seasons 1 & 2 (season 3 coming soon) Simone will also be appearing on TV screens across the globe later in 2021 with her upcoming role in Netflix’s runaway success story, Bridgerton.
Arón Piper, the multi-faceted Spanish-German actor who first appeared in the award-winning film 15 Years and One Day and who then gained worldwide recognition with his roles in two of Netflix’s most critically acclaimed drama series; Elite (seasons 1, 2, 3 & 4) and The Mess You Leave Behind. His latest project channels another of his passions – music – with the EP Nieve, where he plays with trap and urban rhythms.
Fernando Lindez completes the trio. Discovered in 2017, Fernando is an international catwalk model who frequently appears in LOEWE’s shows and campaigns, including the LOEWE Paula’s Ibiza EDT campaign launched in 2020. He walks for multiple top-flight fashion brands at Fashion Weeks across the globe and appears in the editorial pages of numerous prestigious magazines. As an actor, he has performed in the Movistar content platform series, Skam.
The new LOEWE Paula’s Ibiza EDT film ‘Summer Daze’ sees the protagonists jump on their motorbikes on a hot day at the height of summer and drive across country to seek out a dream-like secret beach. This remote place is replete with raw, natural beauty—soaked in sunshine and saturated with colour—somewhere they can be free, spontaneous and uninhibited. Viewers want to share the sensations and emotions of these three young friends, feeling irresistibly drawn into this fleeting yet definitive moment in their history.
Filmed at Playa de la Casería in Cadiz, southern Spain: a rustic, timeless and secluded Atlantic bay which becomes a playground for the three friends dressed in this year’s Paula’s Ibiza capsule collection of artisan-crafted ready-to-wear and accessories.
This warm, intimate and playful story evokes the joyful, carefree and liberated attitude of Paula’s Ibiza Eau de Toilette. The universal scent is tropical, beachy and irreverent, suffused with hedonism and spontaneity. It is escapism bottled.
